Scaling a Beauty Brand on Amazon

Industry: Beauty & Personal Care
Marketplace: Amazon UK

A growing beauty brand partnered with Intermast to improve product visibility and advertising performance.

The Challenge

The brand faced several issues limiting growth:

• Inefficient Amazon advertising campaigns
• Poor keyword rankings
• Under-optimised listings
• Limited marketplace strategy

Our Strategy

Intermast implemented a structured optimisation plan including:

• Full listing optimisation and keyword strategy
• Amazon PPC restructuring and bid optimisation
• Conversion-focused content improvements
• Ongoing campaign monitoring and scaling

Outcome

The brand experienced:

• Strong growth in Amazon revenue
• Higher keyword rankings
• Improved advertising efficiency
• Increased conversion rates

Intermast has supported brands in generating over £9M in Amazon marketplace revenue through strategic optimisation and performance management.

Improving Advertising Performance for a Lifestyle Brand

Industry: Lifestyle Products
Service Provided: Amazon Ads Management

A lifestyle brand approached Intermast to improve the profitability of their Amazon advertising campaigns.

Our Approach

We analysed campaign structures and implemented a refined strategy including:

• Campaign restructuring
• Keyword targeting optimisation
• Bid adjustments for profitability
• Continuous performance monitoring

Outcome

• Improved advertising efficiency
• Higher product visibility
• Stronger sales performance driven by optimised campaigns